Google Analytics lets you understand the impact and ROI of your marketing campaigns, and it’s also the way you justify your entire existence as a digital marketing pro. But in order to get value out of Google Analytics, you need to know how to use it. The video lessons in this course will show you the following things:
How to use Google Analytics in practical ways
How to use Google Analytics in coordination with our marketing tools and tactics
How to use Google Analytics to help answer key questions that your team may have struggled with for years
How to understand the fundamental concepts that control what Google Analytics can and can’t do
If you need to talk to a CEO, a CMO, a business owner, or any type of client, then you need to know what you’re talking about, and without Google Analytics, you’ll be in the dark.
Will Marlow is the founder of a successful digital marketing agency that focuses exclusively on Google AdWords, Google Analytics, and SEO consulting. He has managed accounts that range from $1,000/month to $1,000,000/month in digital ad spend, and for clients that include seed stage startups, venture backed businesses, Fortune 500 companies, and nonprofits. If you call him on the phone, there is a decent chance that you will hear his dog Winston in the background.